OTEMBA is Japanese for a playful, energetic, slightly rebellious young woman, someone who makes her own rules. That attitude lies at the core of our brand. OTEMBA channels the vibe of Tokyo’s street culture: neon, bold, clean and unmistakably defiant. The energy of modern Japanese city life, graffiti, red, white, contrast and edge, inspires our style, identity and the way we do things.
You can feel that energy in all our locations, each with its own character, yet always 100% OTEMBA.