{"id":9902,"date":"2025-12-03T15:44:12","date_gmt":"2025-12-03T14:44:12","guid":{"rendered":"https:\/\/www.otemba.com\/?page_id=9902"},"modified":"2026-03-19T16:25:14","modified_gmt":"2026-03-19T15:25:14","slug":"the-concept","status":"publish","type":"page","link":"https:\/\/otemba.com\/en\/the-concept\/","title":{"rendered":"The Concept"},"content":{"rendered":"\t\t
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untamable<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OTEMBA is Japanese for a playful, energetic, slightly rebellious young woman, someone who makes her own rules. That attitude lies at the core of our brand. OTEMBA channels the vibe of Tokyo\u2019s street culture: neon, bold, clean and unmistakably defiant. The energy of modern Japanese city life, graffiti, red, white, contrast and edge, inspires our style, identity and the way we do things. <\/p>

You can feel that energy in all our locations, each with its own character, yet always 100% OTEMBA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OTEMBA - RAMEN<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This West-side spot has its own raw charm \u2014 a spacious hangout filled with colorful graffiti murals and a big canal-side terrace. On the menu: next-level ramen and creative Japanese dishes with a modern twist. Perfect for an easy dinner with friends, where street style meets Japan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OTEMBA - GYOZA<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Right in the hustle of De Pijp, at the end of the Albert Cuyp market, you\u2019ll find this lively spot glowing with neon vibes and hip-hop energy. Drop by for gyooooza, Japanese bites, ramen, or a killer highball at the bar. Perfect for a quick pitstop or a night packed with flavor and fun. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

untamable OTEMBA is Japanese for a playful, energetic, slightly rebellious young woman, someone who makes her own rules. That attitude lies at the core of our brand. OTEMBA channels the vibe of Tokyo\u2019s street culture: neon, bold, clean and unmistakably defiant. The energy of modern Japanese city life, graffiti, red, white, contrast and edge, inspires…<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9902","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout OTEMBA<\/title>\n<meta name=\"description\" content=\"Curious about the story behind OTEMBA? 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